Comments on: More Marketing Money Smarts

By: Felicia Brown

Felicia Brown — Thu, 08 May 2008 13:42:31 +0000

I think these are wonderful tips, Hannelore. I’d like to remind people that marketing is really anything that touches the client from your print ads, web site and business cards to the way you answer the phone and greet clients coming in the door. There are so many little things that make a big difference.

Unfortunately in the daily grind and stress of running the business and managing employees, we often lose sight of these details and even what we are trying to accomplish with our marketing.

I suggest that all spa owners make sure they know what their specific purpose is for each marketing tool they use. For example, if you send out an email newsletter or update, do you make it clear that you want clients to book an open appointment or purchase a gift certificate online (and then make it easy to do so)?

When you talk to potential business alliances and cross-marketers, do you know your desired outcome (i.e you want to post your brochures in their store and vice versa)? When you get new clients in the door for a promotion, do you invite them to schedule appointments or ask them to rebook after their first visit?

The clearer and more focused your internal and external marketing efforts are, the more likely you will be able to reach your goals and improve your business. Take some time today and everyday to make sure you are on track. And make every “touch” with the client something they will remember fondly and want to come back.

By: Rose

Rose — Mon, 31 Mar 2008 13:35:56 +0000

Hannelore,

Your comments are a “Survival Guide” for these economic times. I guess the message is clear. Get back to good old fashioned basics of good business practices.

The Day Spa business is just like every other business in that it relies on “partnerships” with clients, suppliers, and peer professionals.

Day Spas that have invested in building these relationships through open dialogue will reap the rewards during this economic storm. Now more than ever it is important to reward your loyal clients, talk to your suppliers about special deals and promotions, and network with your peers through a professional organization that knows your business, such as the Day Spa Association.

Rosemary Weiner
Chair, DSA Advisory Board
Owner, The Brass Rose Spa

By: dayspa123

dayspa123 — Tue, 25 Mar 2008 17:24:33 +0000

Thanks Aditi for caring … the families of our service men need support and nurturing, which day spas are so good at!
Good luck with your walk to raise funds for Miles For the Military.
I also had a call from Sloan Kettering Cancer Center in New York City who are looking to have NYC day spas getting involved to offer services during their upcoming fund raising event – here is a bit of details about this event:
The Rock & Run on the River requires donated spa services of up to (12) masseuses and (12) massage chairs for our Survivorship Area and Cool Down Lounge from 9 am to 12 pm. In return for sponsorship, companies will receive recognition on select event collateral, signage, and print materials.
For more information contact:
Stephanie Peña
LeadDog Marketing Group
159 W. 25th Street, 2nd Floor
New York, NY 10001
t: 212.337.6710
f: 212.741.5013
spena@leaddogmarketing.com
Hannelore

By: dsaprof

dsaprof — Tue, 25 Mar 2008 16:32:35 +0000

Hannelore, thank you for your tip to utilize Gift Certificates as part of a spas marketing arsenal. And, I also appreciate the suggestion to cater to the families of men and women serving abroad.

I am walking as part of a fund raiser in June 7 – 8, 2008 this year in New York City and am part of the “Miles For the Military” team. I encourage NYC spa owners in particular to contact me on how to donate Gift Certificates / Cards or render free massage services to the walkers at the event, thus becoming part of the media-covered event.

This would be an excellent opportunity to couple philanthropy and marketing / PR.

Aditi Paul, DSA Business Development Director
Aditi@turnaroundventures.biz / 201-255-4454