By: Rhana Pytell

Rhana Pytell — Sat, 26 Apr 2008 01:20:05 +0000

These are transformative times. Ten years ago the buzzword was “the experience economy” a concept perfect for the emerging spa industry. Until now we have been living in an “experience and acquisition economy”. Satiated with things, the storage business in North America is $21 billion dollars per year. Today our culture of automatic acquisition is being questioned: What do we really need? What kind of waste will it produce? What is the true value? What is the environmental cost?
In challenging times when we are called upon to change plans, rearrange expenditures, cut back, rethink priorities it is vital to stay healthy. Spa services are a health investment and spa managers, owners and employees must use the modalities we promote for our benefit as well.
One primary need we all have in a recession is to feel that we are making wise investments and worthwhile expenditures. Now is the time to revisit the needs of our customers and clients. What creates meaningful value for them?
Set up a team design process to explore this question. The answers, innovations, and insights that emerge will energize your team to create the future in these changing times.
“We are in this together” is a necessary mantra in our organizations.

By: Hannelore Leavy

Hannelore Leavy — Wed, 02 Apr 2008 20:05:49 +0000

Thank you Skip – great posting!
Day Spas have the unique opportunity to be a “get-away” without “getting away” … save money on that weekend trip and get-a-way to your local spa … actually that was a major factor in the development of the day spa industry in the early 1990’s.
I also suggest that day spas present their services as what they really are – health necessary modalities and stay away from “pampering”, which only translates to endulging and guilt!
Hannelore R. Leavy
Executive Director
The Day Spa Association

Comments on: How Can Your Spa Make Money In A “Down” Economy?

By: Rhana Pytell

By: Hannelore Leavy