Many salons and spas provide some sort of introductory training or orientation for most of their new employees. It may take the form of an older employee assigned to show the new employee “the ropes.” Or it may be left to the manager to show them where the coffee pot is and how to apply for time off.
Yet some owners in this highly competitive industry recognize the value in New Employee Orientation (NEO) that goes a step farther. They require several weeks or even months of training to familiarize every new employee with the company, its products, its services, its culture and policies, even its competition.
There is a measurable cost to that training, but is it worth it?
Surprisingly, all the reasons you come up with (except cost itself) are actually reasons to train. If you have high turnover, low retail sales and poor morale; training new employees will make them more productive. They will feel better about themselves and the job and they will stick around longer.
If you have low profit per employee per year, you have major problems. You need to start training all your employees, not just your new employees, right away.
And if you still believe that our beauty schools provide adequate training to make students labor-ready you are living in a dream world. Yes, some job seekers make the effort to learn on their own the skills needed for a new job, but most get that training on the job.
That’s where training comes in. Not only does instruction arm your employees with needed professional or technical skills, but it also shows that you are invested in them and interested in bringing them with you into the company’s future. This helps keep workers motivated and involved.
Well-trained employees are the key to your small business success. Studies have shown that the most successful, productive employees are those who have received extensive training. They’re the cream of the crop, often having the strongest stake in the company’s future.
Ana Loiselle, theSECRET Salon & Spa by Design President
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