I guess you could say I am always networking for success. That is I am constantly trying to meet new people at events, trade shows, classes and online in an effort to pique their interest in my business and learn about theirs. It is also one of the main reasons I like going to the Day Spa Expo every year.Unfortunately, one of the biggest complaints I’ve heard about networking is from folks who aren’t comfortable meeting new people or being in group settings. In fact, I was one of these people many years ago when I first became a massage therapist. But as necessity mandated that I build my practice, I learned to look at a room full of strangers as a room full of potential clients. It became a lot easier to talk to people everywhere about what I did after that attitude adjustment.
Now as a business consultant that helps other service-oriented professionals (such as spa owners, massage therapists, yoga instructors, estheticians, chiropractors and even computer technicians) I try to help people find marketing tools and vehicles that suit their personality best. Perhaps not everyone is cut out for joining a leads group or other structured networking organization. But they would work well and enjoy serving in a volunteer position that complements what they already do or puts them in touch with people who can use their services. And in my opinion, spa professionals of all kinds can benefit tremendously by networking with their peers at trade shows and conferences like the Day Spa Expo.
To me networking is just about spreading the word about what you do and making business connections that can be of help to you and others you know down the road. You never know what solutions or opportunities may come just by meeting one or two new people. So I encourage networkers to always be prepared to share their business with others wherever they go and to be open to the many possibilities that can come from “planting” and “watering” the seeds of their business along the way.
The bottom line is that networking is good for your business. At the Day Spa Expo and Business Forum there will be lots of opportunities to meet and interact with other industry professionals, vendors, and consultants. Carry plenty of business cards with you at the Expo – wherever you go really – and be ready to tell people what you do and to ask what they do. Invite them to be part of your circle of contacts and begin a mutually rewarding relationship of business support and friendship.
Networking: Just one of the reasons I love going to the Day Spa Expo and Business Forum. Hope to see you there!
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