The forum is here. What to look for in a vendor, how to navigate a trade show succesfully.

I can hardly believe it! The Day Spa Expo and Business Forum starts this weekend. Before I share a few tips on making the most out of the trade show and conference, I want to remind you about a few other exciting events and details we have on tap this year.

Business Forum classes kick off on Saturday March 13th.  For the first time at any spa business event, through a new partnership with Patti Biro and Associates and SpaClique, attendees will have the option to earn continuing education contact hours recognized by the NCBTMB! You can earn up to 9 (nine) CE contact hours during the live event and leave with your certificate of completion for only $90 additional.

In the midst of the forum, we’ve added an exciting bonus Lunch and Learn session sponsored by Milady and the Day Spa Association. This year’s topic The ONLY Three Ways to Grow Your Spa will be shared by Ana Loiselle of Milady and yours truly. It’s going to be a power packed information session with some great bonuses for everyone who attends. Click here to learn more or sign up.

We’ll begin each day of the Expo itself with a deep breath – literally. Morning meditations will be held on Sunday March 14th from 8:00 – 8:30 AM with Kellye Davis author of The Bliss Principle and on Monday March 15th from 9:00 – 9:30 AM with Angela Gerkin, Wellness Manager of the Canyon Ranch Spa Club. These complimentary sessions will help you start off your morning with a clear head and calm focus that will carry you through the rest of the day. To learn more about these relaxing offerings, click here.

And as a fun end to the day on Sunday, come quench your thirst at the Meet and Greet professional networking event with a specialty cocktail – the Hibiscus Healer. It will be served alongside organic, fresh and healthy bites from the renowned Canyon Ranch Grill menu. There will also be awards, music and a little dancing to top off the night. We hope you’ll join us for this fun celebration!

In order to make the most of your trip to Vegas, the DSE and the Business Forum, you’ll want to begin by looking over the schedule and descriptions for the speakers and classes to determine what interests you most. If you see two classes that both speak to your needs, know that it is OK to split your time between them. Just be sure to make a quiet transition between the two classrooms so as not to disturb other attendees or the speaker.

In the classes, be prepared to take notes, ask questions and be a part of the discussion. Keep your questions topic focused and general enough that they can help all in attendance. If you have a question that is very specific to your business or needs a longer answer than the presenter can give, stay after the session to meet the speaker. You may also want to set up a consultation with them later in the day or once you return home.

In terms of the trade show, know what types of items, products or equipment you are looking for BEFORE you walk onto the trade show floor. Then look through the directory and show floor guide to note which vendors and companies can help you with those needs. Be prepared to take notes about the products you like and want to follow up on at home.

For a successful show in general, go prepared to meet new friends, gain some knowledge, and have a good time. Take this opportunity to speak directly with Day Spa Association board members, industry experts and colleagues from around the world.  And of course be sure to have plenty of business cards on hand to help those you meet have an easy way to follow up with you after the show.

 See you in Vegas!

Felicia Brown, LMBT
Spa Consultant & Trainer 
NCBTMB Approved Provider
Certified Guerrilla Marketing Coach 

To our blog followers:

We are taking a little break in blogging during this busy tradeshow season.
Our blog will again feature top industry experts beginning in April!
Thank you for reading and following our bloggers!
The Day Spa Association


DSA/IMSA Annual Award Nominations

At last year’s Day Spa Expo, I was incredibly fortunate to receive the  Spa Person of the Year Award from the Day Spa Association. I cannot begin to tell you what getting this award meant to me at that particular moment…but I’ll try.

As a fifteen year veteran of the spa industry, I got this honor at the absolute hardest moment of my professional career. Literally three days before I flew to Las Vegas for the Day Spa Expo, I was forced to close my own spa after many months of suffering through the sharply declining economy and the unexpected departure of two key staff members. The timing was crazy and made the whole experience seem surreal!

Though I almost felt guilty for receiving this incredible recognition at a time where I felt like such a failure for closing a business, I knew that the initial award nomination had been made in honor of my years of dedication to the spa industry. Over my entire time as a massage therapist, spa owner and business consultant, I’d made countless efforts to mentor students along with fellow professionals and spent hours of my free time volunteering in one way or another for numerous trade organizations, publications and associations, including the Day Spa Association.

The fact that I received the majority of the votes by the industry and thus became the Spa Person of the Year 2009 at such a difficult time in my career made the whole experience even sweeter. It also inspired me to move on with a positive attitude and refocus my coaching and consulting practice to help other spa, massage and wellness professionals succeed. What an incredible start to a new chapter in my life! I am truly honored and blessed to have been given such an opportunity by the DSA and Hannelore Leavy, the head of the DSA and woman who nominated me for the honor.

As a Day Spa Association or International Medical Spa Association member, you too have the opportunity to be recognized for your dedication and hard work in the industry. Each year, awards are given out by the Day Spa Association in the following categories:

  • Spa Philanthropist
  • Healing Hearts/Hands
  • Spa Person of the Year 2010
  • Distinguished Day Spa 2010
  • DSA Leadership Award
  • IMSA Leadership Award

Nominations are accepted from current association members for the Spa Philanthropist and Healing Hearts Awards and then voted upon, also by the DSA Advisory Board. In the case of the Spa Person of the Year, recipients of the Spa Person of the Month Awards (nominated by the industry) are automatically in the running for the Spa Person of the Year Award. In the Distinguished Day Spa category, spas must be a accredited members of the DSA; they get invited to enter this annual competition; the winner is determined  through a vote by current board members.

Generally speaking, the way to get noticed for these awards is to get involved in the DSA and the spa industry at large. Whether you decide to provide sponsorships to spa-related causes, join a DSA volunteer committee, or apply to become an accredited DSA day spa, each venue can provide you with a path to personal and professional growth and satisfaction as well as the possibility of being recognized by your industry peers and your association. I encourage you to take the first step and become a volunteer in any area of the DSA (including the Day Spa Expo.) If you are ready to give back , please contact me at

For more details on accreditation, please click here.
To read about the past winners of the Spa Person of the Year Award, please click here.

Felicia Brown, LMBT
Spa Consultant & Trainer 
NCBTMB Approved Provider
Certified Guerrilla Marketing Coach