Early on in my Day Spa career I learned that branding my Spa was the single most important element to achieve value as a business. Beginning with the end in mind, you have very little to show for your years of hard work when it is time to retire and sell your business if you have a strong brand in the service business. The service business is by and large, the relationship business. When I started Bellanina, I was a service provider and my connection was with my clients. As you grow and develop your business you bring in service providers to take care of your clients and you find that your relationships shift away from your clients and moves towards the business people who help keep your business thriving such as press agents, graphic designers, vendors, CPA’s, and consultants.
How do you go about branding your spa? It starts at the front door and is a single thread that carries through everything you do from signage and graphics, brochures, print media, web design, products, scents, and style. At Bellanina, we even have our napkins wrapped with a band with our signature brand. Attention to detail is what reminds your clients over and over again that they are connected to your company – your brand. The best part of branding is when the clients take your skin care or bath and body products home with them. Perched on their bathroom counter is an array of your brand, to remind them of the wonderful Spa experience and to keep them coming back again and again. That is when you know your brand is working and gaining value!
There are many private label companies in the skin care and bath and body industry. I would be happy to guide you to some great companies. Just post your questions.
Nina Howard,
Bellanina Day Spa & Gift Boutique
Day Spa Association – Membership Committee Board Member
Filed under: Intelligent Public Relations | 6 Comments »
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